Sello Rojo Tradicional in the 16 oz bag is built for households that go through coffee fast — the same dark roast, fine grind recipe Sello Rojo has made since 1931 in Cali, just more of it per bag than the 10 oz size.
Ground from 100% Latin American Arabica beans, roasted dark for intense body and low acidity, with the natural sweetness that makes it the standard base for café con leche across Colombia. The fine grind is built for the greca and drip machines, extracting fast and evenly without turning bitter.
Vacuum-sealed at roasting to lock in aroma, and sized to last a household through 2-3 weeks of daily brewing without needing a restock. Brew strong — about 2 tablespoons per 6 oz of water — and reseal the bag tightly after opening, storing it away from heat and light.
This is the everyday bag for anyone who already knows Sello Rojo drinks more than one cup a day.
